[Equal] EQ-UNI: The European Commission launches a viral sexist video to "encourage women in Science"

Keller Seitz Monika (Prs) monika.keller at sl.ethz.ch
Tue Jun 26 16:07:38 CEST 2012

Hi everybody

The European Commission made this lovely commercial to get more women into science. It provoked quite un uproar and is an excellent example of how not to do it (by the way it's said to have cost 127'000 EUR...)

Watch the video at   http://www.youtube.com/watch?v=g032MPrSjFA

Have a nice evening!



ETH Zurich
Dr Monika Keller Seitz  (monika.keller at sl.ethz.ch<mailto:monika.keller at sl.ethz.ch>)
Office of Equal Opportunities for Women and Men
Weinbergstrasse 41
CH - 8092 Zürich

Phone +41 44 632 62 76
Fax +41 44 632 16 74
equal at sl.ethz.ch<mailto:equal at sl.ethz.ch>

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